Thursday, July 22, 2010

New 110 proof brew could leave you squirrelly

From the makers at BrewDog comes a new craft brew,  one that could prompt Fido or Fluffy to literally pounce on the package as if it were prey. And what might make this beverage so appealing to our furry friends? Because BrewDog's new The End of History (pictured below) ale comes inside a post-taxidermy stoat or squirrel.

Furthermore, the Scott-made BrewDog recommends that its extra-strong 55 percent alcohol, or 110 proof, blonde "should be drank in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat.

"This is to be enjoyed with a weather eye on the horizon for inflatable alcohol industry Nazis, judgemental washed up neo-prohibitionists or any grandiloquent, ostentatious foxes."

Uh, whatever dudes.

Though The End of History might leave one wondering what the makers were smoking when it was conceived, we feel we can safely say that the company has achieved one of its goal: "to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed."

Packaging it in roadkill -- literally -- certainly makes History historic. And dear, at 500 to 700 pounds, each, as well as rare.  The limited run is due to the fact that -- Small animals be praised! -- only roadkill is used. The release is ensconced in seven stoats and four grey squirrels, each "created by a very talented taxidermist" and each coming with each own certificate of authenticity. By Thursday morning, all bottles had been sold and BrewDog was hawking its other choices instead. In fact, by comparison, a bottle of 64 proof Tactical Nuclear Penguin for 40 pounds or 82 proof Sink the Bismark seems a downright bargain.

The name was chosen in reference to famed philosopher Frances Fukuyama's treatise, with the brewers saying: The End of History "is to beer what democracy is to history. Fukuyama defined history as the evolution of the political system and traced this through the ages until we got the Western Democratic paradigm. For Fukuyama this was the end point of man’s political evolution and consequently the end of history. The beer is the last high abv [alcohol by volume] beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer."

Oh, and the brew itself, lest we forget, is a Belgian ale "infused with nettles from the Scottish Highlands and Fresh juniper berries." Um, yum?

Those interested in Scotland's largest independent brewery, its philosophy or making purchases can find it all most entertaining presented here: BrewDog